So how did fear turn into devotion? Tradition tells it through oracles. In the year 942, a girl named Tajihi no Ayako, who lived in the Seventh Avenue area of the capital's western half, received a message from Michizane asking for a shrine to be built at Kitano. Five years later, a young child named Tarōmaru, the son of a priest in Omi Province, received a similar message. In the year 947, by order of the court, a shrine hall was built here. The monk Saichin of Asahi-dera, a temple that is now known as Higashimuki Kannonji, took part in the work, and the temple became the shrine's companion temple. A monk named Zesan, from the Sugawara family and of Manshuin temple, became the first head administrator, and Manshuin's abbots held that role for generations afterward. The shrine's prestige grew quickly. Fujiwara no Morosuke had a grand new hall built in 959. In 987, an imperial envoy was sent to pray for the nation's peace, and Emperor Ichijo bestowed the divine title Kitano Tenman Daijizai Tenjin. Michizane was now honored as Tenjin, the heavenly deity. In 1004 the emperor himself visited, and the imperial family continued to revere the shrine for generations.