Welcome to Soho, a single square mile of London that pulses with a restless and creative energy you will not find anywhere else in the world. You are standing in the very heart of the West End, a place that has spent centuries transforming itself from royal hunting grounds into the city’s premier playground for rebels, artists, and visionaries. The name Soho itself is a relic of that wilder past; it is widely believed to have originated in the sixteen thirties as a hunting cry. Imagine the sound of hunters shouting So-ho to alert their hounds as they chased game across these then-open fields. While the greens have been replaced by narrow streets and neon lights, that sense of the chase remains. Today, the pursuit is no longer for deer, but for the next great meal, the next underground melody, or a moment of pure London magic. As you begin your journey, take a deep breath and feel the buzz of a neighborhood that truly never sleeps.