This museum was not built only to hold art. It was created with two stated aims: to nurture new culture and to bring fresh liveliness to the town. The background is a very urban story. During the 1990s, one public institution after another moved out of central Kanazawa, including the prefectural government offices and Kanazawa University. People worried that the city center would lose its vitality, and a museum was proposed as a facility that could draw people back into the heart of town. The project then moved step by step. The basic concept for the museum was drawn up in June 1997, and pre-events began in October 1998. In March 1999, a joint team of Kazuyo Sejima's office and SANAA was chosen as the designer. The name, 21st Century Museum of Contemporary Art, Kanazawa, was settled in May 2001, construction began in April 2002, and the building was completed in August 2004. The museum describes itself as a participatory place that lives in the town and is made together with its citizens, a kind of town square. A friends association was founded the very year it opened, and nearby shopping streets take part as supporting shops. Show a ticket stub from a museum exhibition at a shop displaying a coaster, and you may receive a special service.